![]() ![]() The point for Roosevelt was that the government should enforce a "rule of reason" on business. Having superior efficiencies, prices, and service might well require bigness, as in the case of a railroad providing service through an extensive system across a wide territory. Bigness might mean simply that a firm had bested its rivals through superior efficiencies, prices, and service. Roosevelt believed that when a business grew big it was not necessarily bad. In applying the "public interest" to "the trusts," TR was surprisingly consistent for a politician. Roosevelt believed there was a "public interest" that skilled leaders, such as himself, with the aid of expert advice, could ascertain and apply to the affairs of business. That superior power was the power of the people, and of the public interest, as represented in the presidency in particular and the executive branch of the federal government in general. Roosevelt held a consistent position: there was a power larger than the power of even the biggest, wealthiest business organization. ![]() He faced political pressure to act against the trusts. Theodore Roosevelt promoted a public relations image of being a trust buster. ![]()
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